Thursday, December 9, 2010

Final Exam question #8

Mouse Trapped 2010 is an example of both cultural studies and political economy. Grossberg argues "the fact thats people do use the limited resources they are given to find better ways of living, to find ways of increasing the control they have over aspects of their lives, is significant, not only in itself, but also in terms of understanding the structures of power and inequality in the contemporary world and possibilites for challenging them "(630) This is shown with one of the men who was interviewed when he discussed how he has to choose between his medication and the food for the family, and he has to choose food. Understanding his personal troubles, leads us to look at the faults and inequalities of the institution (Disney) and challenge them. This film discusses how the Disney Corporation does not give their workers high enough wages or increases in pay, which can be argued with political economy. Mickey Mouse Monopoly gives an example of political economy when discussing how Disney buys ABC network, showing how the Disney Corporation has become a powerful corporation. This documentary is a great example of cultural studies because it discusses how Disney constructs social identities, and masks them with entertainment. Grossberg says that cultural studies looks at the nature of consumption and how it can produce pleasures, while simultaneously exploiting and manipulating aspects of the market. Therefore watching a Disney movie is enjoyable, however it constructs cultural ideas.

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