“Audience fallacy” is when we assume that the entire audience interprets something the same way. For example, in a Dolce and Gabbana advertisement where the female is sexualized and appears to be dominated by men, one could not say that that is how everyone interprets this advertisement. An “authorial fallacy” is when one takes the argument of the author and sees it as truth. Because their intention is not available, you cannot argue the authors true meaning. Therefore your interpretation of the authors intention is a fallacy if you state it is the only way. Knowing these two fallacies is significant when it comes to criticizing media and culture because it helps to avoid generalization and assumptions.
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