Globalization is the spreading of cultures to other areas of the world. This advertisement shows globalization by how Conan immerses himself in the culture. It shows how he has already been exposed to the culture by respecting their way of living. Exoticism appropriates other elements of a culture and incorporates it into one culture, making it “cool”. The process of Conan making the curtain for his show, and then bringing it back to America is an example of this. Because the curtain is from another country, it makes it seem better than a curtain that was made in the U.S.
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