Thursday, December 9, 2010

Final Exam question #7

The video How to Make Your Breasts Look Bigger is an appropriation of sexual signifiers such as how the girl "Penny" wants to sexualize herself to become more attractive to the opposite sex. Therefore by buying all the proper products, and doing the proper exercises, she is buying into consumerism and exemplifying how Americans will do anything to get noticed. In the end of the video, the sexual signifiers are then re-appropriated by Penny achieving her goal and rejecting Hank Rugburn, giving her back power in the situation. The film has a cheesy early pornography feel to it. It uses similar structure to the pornographic storyline of the girl calls the repair man to fix some appliance and then she seduces him into sleeping with her. In this case, she calls the repair man to get the attention wanted, and then once she receives the attention, she rejects him.

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